The Impact Of Packaging Characteristics On Consumer Buying Marketing Essay

The Impact Of Packaging Characteristics On Consumer Buying Marketing Essay The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. Packaging is also a tool of marketing communication and plays a vital role in consumer brand preference. The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose seven packaging elements have been selected; packaging color, background image, font style, packaging material, design, innovation and printed information. The type of research is descriptive and quantitative approach has been used by designing questionnaires. The sample size is 200. The impact of package and its characteristics on consumers purchase decision can be revealed by analyzing an importance of its separate characteristics for consumers choice. This research into packaging has found that different packaging cues impact how a product is perceived. Moreover, there is a positive thinking and a trend about well-designed package shows high product quality. As a matter of fact, people are becoming more and more demanding; packaging has been gradually shown its important role in a way to serving consumers by providing information and delivering functions. INTRODUCTION Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, (2001); Silayoi Speece, (2004) a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right pr oduct from a wide range of similar products, and as a result stimulates consumers buying behaviors (Wells, FarleyArmstrong,2007). Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase decision. In this context, seeking to maximize the effectiveness of package in a buying place, the researches of package, its elements and their impact on consumers buying behaviour became a relevant issue. OVERVIEW Literature analysis on question under investigation has shown that there is no agreement on classification of package elements as well as on research methods of package impact on consumers purchase decision. Some of researchers try to investigate all possible elements of package and their impact on consumers purchase decision (Silayoi Speece, 2004; Silayoi Speece, 2007; Butkeviciene, Stravinskiene Rutelione, 2008), while others concentrates on separate elements of package and their impact on consumer buying behaviour (e.g., Vila Ampuero, 2007; Madden, Hewett Roth, 2000; Underwood et al., 2001; Bloch, 1995). Moreover some researchers investigate impact of package and its elements on consumers overall purchase decision (e.g., Underwood et al., 2001), while others on every stage of consumers decision making process (e.g., Butkeviciene et al., 2008). Particularly for fast moving consumer goods, such as food products, the packaging is one of the key product components that can provide a commercial advantage over competing products .Hence, the packaging is of significant commercial importance for the economical sustainability and growth of businesses. There is little value in arguing the need for less packaging while economic growth is predominantly driven by diversification of markets and subsequent product variations. Key challenges for future business growth and developments are: the ability to meet supply chain and market requirements in terms of distribution, efficiency, marketing power, consumer safety and convenience and environmental. Packaging attracts the consumers concentration to buy particular brand and increase brand image and influence towards consumers (Rundh, 2005). Packaging characteristics creates uniqueness in brand (Silayoi Speece, 2004). Packaging characteristics gives the ability to differentiate between the similar products and induces the clients for purchase (Wells, Farley, Armstrong, 2007). Packaging is also a tool of marketing communication and plays a vital role in consumer brand preference. The prime role of packaging is to give security to the brand against any possible damage may it be during transporting, storing or even warehousing (Gonzalez, Thorhsbury, Twede, 2007). Packaging characteristics is also a protection of keeping the brands secure by not being smudged by the consumers or either the cusumers being contaminated if in-contact with the packaging (Grundvag Ostli, 2009). Packaging characteristics also shows the quality judgments which largely influence the consumer in brand preference. Consumer frequently assumes that if packaging characteristics are viable it shows that brand is of high quality and helps in decision making of consumer. a) WHAT IS PACKAGING? The definitions of packaging vary and range from being simple and functionally focused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) an attribute that is related to the product but does not form part of the physical product itself. Packaging is the container for a product encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used (Arens,1996). b) FUNCTIONS OF PACKAGING C:UsersFamilyDesktopgreener-packaging.jpg C:UsersFamilyDesktopimagesCAQGXAJQ.jpg Packaging and package labeling have several functions: Physical Protection Protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Barrier Protection A barrier from oxygen, water vapor, dust, etc. Containment or Agglomeration Small objects are typically grouped together in one package for transport and handling efficiency. Alternatively, bulk Commodities (such as salt) can be divided into packages that are a more suitable Size for individual households Information transmission Information on how to use, transport, recycle, or Dispose of the package or product is often contained on the package or label Convenience features which add convenience in distribution, handling, display, Sale, opening, reclosing, use, and re-use. Marketing The packaging and labels can be used by marketers to encourage Potential buyers to purchase the product. Packaging may be looked at as several different types. For example a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household. Packaging may be discussed in relation to the type of product being packaged: medical device packaging, bulk chemical packaging, over-the-counter drug packaging, retail food packaging, military material packaging, pharmaceutical packaging, etc. c) ELEMENTS OF PACKAGING There are many different schemes for classification of elements of package in scientific literature. According to Smith Taylor (2004), there are six variables that must be taken into consideration by producer and designers when creating efficient package: form, size, colour, graphics, material and flavour. Similarly, Kotler (2003) distinguishes six elements that according to him must be evaluated when emploing packaging decisions: size, form, material, colour, text and brand. Vila Ampuero (2007) similar to Underwood (2003) distinguished two blocks of package elements: graphic elements (colour, typography, shapes used, and images) and structural elements (form, size of the containers, and materials. Rettie Brewer (2000) stressed out the importance of proper positioning of elements of package, dividing the elements into two groups: verbal (for example, brand slogans) and visual (visual apeal, picture, etc.) elements. In the similar way package elements were classified by Butkeviciene, Stravinskiene Rutelione (2008). Analysing consumers decision making process they distinguish between non-verbal elements of package (colour, form, size, imageries, graphics, materials and smell) and verbal elements of package (product name, brand, producer/ country, information, special offers, instruction of usage). Their classification includes brand as a verbal component, whereas Keller (2003), for example, considers packaging as one of the five elements of the brand, together with name, logo, graphic symbol, personality, and the slogans. Silayoi Speece (2004; 2007) divide package into two categories of elements: visual elements (graphics, colour, shape, and size) and informational elements (information provided and technology). According to Silayoi Speece (2004) visual elements are related with affective aspect of consumers decision making process, while informational elements are related with cognitive one. Summarising, two main blocks of packages elements could be identified: visual and verbal elements. Relying on literature analysed graphic, colour, size, form, and material are considered as visual elements, while product information, producer, country-of-origin and brand are considered as verbal ones. Packaging characteristics also shows the quality judgments which largely influence the consumer in brand preference. Consumer frequently assumes that if packaging characteristics are viable it shows that brand is of high quality and helps in decision making of consumer. LITERATURE REVIEW Numerous studies have investigated this question whether packaging elements has an impact on consumer buying behavior. Consumer intensions for buying and acquiring anything depend upon the extent of his desires to fulfill his needs. Consumers expect that the product they are purchasing will satisfy their needs and fulfill their expectations (Kupiec and Revell, 2001). Sometimes the consumers do not know what they actually want to satisfy their need, in such situation the consumers are confronted with variety of products and the decision to purchase depends upon what is being exposed and communicated to the consumers at the point-of purchase. Kupiec asserts that the packaging of a product is a significant aspect in consumer decision making process as it is the first encounter of the product which communicates the consumers whether they should buy the product (or not). It could be maintained that the package may be the only communication between a product and the final consumer in the store (Gonzalez et al., 2007, p.63). Kotler defines packaging as all the activities of designing and producing the container for a product. Well-designed packages can build brand equity and drive sales (Kotler, 2000). Moreover, he claimed that although the original purpose of packaging was to protect the product but now it is being considered as a powerful tool to grab the attention of consumers, depict the features of that product and make a sale (Kotler et.al 1998). According to Arun Kumar packaging can be defined as the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean (Arun et.al 2007). He emphasized that packaging of a product could be considered as one of the most significant tool in communicating the essence of marketing a product, requiring more focus on the elements of packaging and analyzing the impact of those characteristics on consumer buying behavior. Rita Kuvykaite (2009) has done descriptive research on the relationship of packaging elements and consumer purchase decision. Rita observed that in nowadays competitive environment the role of package has changed due to increasing self-service and changing consumers lifestyle. Firms interest in package as a tool of sales promotion is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs (Rita et.al 2009). According to Rundh (2007) package attracts consumers attention to particular brand, enhances its image, and influences consumers perceptions about product. Also package imparts unique value to products (Underwood, Klein Burke, 2001; Silayoi Speece, 2004), works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior (Wells, Farley Armstrong,2007). Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase of package, its elements and their impact on consumers buying behavior became a relevant issue. According to Charles, packaging have always served a practical function i.e. they hold contents together and protect goods as the move through the distribution channel to consumers. Today, however, packaging is also a container for promoting the product and making it easier and safer to use (Charles et.al). Pinyay Silayoi and Mark Speece have done a conjoint study among consumers for analysing the importance of packaging and the role of packaging as a vehicle for communication and building up brands. They suggest that the package standing out on the shelf affects the consumer decision process, and package design must insure that consumer response is favorable. The problem is made more complex by several conflicting trends in consumer decision-making (P. Silayoi, M. Speece, 2004). Holbrook and Moore contend that a consumer gets easily attracted by more complex and novel external characteristic packaging and visual graphic designs. Moreover, this leads consumers to a positive buying emotion and leads them to buy this attractive product (Holbrook and Moore, 1982). Ampeuro and Vila have done extensive research on consumer perception of product packaging. According to them, once consumers have perceived the product in their own way, they develop an attitude which will eventually affect consumers decision to procure that product ( Ampuero O, Vila, N. 2006) Wells Armstrong conclude from their research that packaging characteristics gives the ability to differentiate between the similar products and induces the clients for purchase (Wells, Farley, Armstrong, 2007). Kotler (2003) distinguishes six elements that according to him must be evaluated when employing packaging decisions: size, form, material, colour, text and brand. Mitul Deliya in his research highlights consumer attitude towards packaging of FMCG products. He affirmed that packaging has a huge role to play in the positioning of products. Package design shapes Consumers perceptions. Wansink (1996) showed that larger package sizes do accelerate usage volume when attention is drawn to unit prices. Folkes and Matta (2004) find that unusually shaped containers that attract attention are perceived to contain more product than containers that do not attract attention. Silavoi and Speece investigated the question that the packages overall features can underline the uniqueness and originality of the product. Quality judgments are largely influenced by product characteristics reflected by packaging, and these play a role in the formation of brand preferences. If the package communicates high quality, consumers frequently assume that the product is of high quality. If the package symbolizes low quality, consumers transfer this low quality perception to the product itself (Underwood et al., 2001; Silayoi and Speece, 2004). According to Tanuka Ghoshal, convenience and innovation and such characteristics in package design influence consumer attitude towards buying products. Manufacturers of food and other consumer packaged products spend large sums of money developing easy-to-open packages that are more convenient for quick meals or for easy dispensing, and visually appealing packages which appear to communicate more than mere information about the product inside Apart from the realm of consumer packaged goods, in which the packaging is visible at the time of purchase (and hence may play a role in the purchase decision process), we also see significant and creative innovations in packaging for situations in which the packaging is not visible before or at the time of purchase. The effect of color is the most obvious and well studied (Imran, 1999). Consumer perceptions of an acceptable color are associated with perceptions of other quality attributes, such as flavor and nutrition, and also with satisfaction levels. PROBLEM IDENTIFICATION THEOREOTICAL FRAMEWORK PROBLEM IDENTIFICATION The abundance of scientific literature on this issue do not provide unanimous answer concerning impact of package elements on consumers buying behavior: diversity of the results in this area depends not only on research models constructed and methods employed, but on the context of the research too. All above mentioned confirms the necessity to investigate this issue in more detail. In the light of these problematic aspects, research problem could be formulated as following question: What is the impact of packaging characteristics on consumer purchase decision? PROBLEM SATEMENT The purpose of this research study is to investigate the impact of packaging characteristics on consumer buying behavior. Thus the problem statement for this research study is given as under: To find out the impact of packaging characteristics on consumer buying behavior RESEARCH OBJECTIVES The research was conducted to achieve the following research objectives: To investigate the role of packaging in Consumer Buying Behavior To determine the impact of packaging characteristics on consumer buying behavior To identify the most important characteristic of packaging that help to built brand equity To find out consumer perceptions about packaging SIGNIFICANCE OF STUDY The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose seven packaging elements have been selected; packaging color, background image, font style, packaging material, design, innovation and printed information. According to Cruden (1989), over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. THEORITICAL FRAMEWORK Theoretical frame-work focuses on the relationship between the dependent and independent variables. The distinction between dependent and independent variables is as important in a comparative study as in a regression analysis. Dependent variable in case of a comparative study is the one which we aim to predict and independent variables here are the ones who are used to predict the dependent variable. INDEPENDENT VARIABLE Packaging color Background Image Packaging Material Font Style Design of wrapper Printed Information Innovation DEPENDANT VARIABLE Consumer Buying Behavior THEOREOTICAL FRAMEWORK Independent variable Packaging color Background image Packaging materialDependant variable Dependant variable Consumer Buying Behavior Font style Design of wrapper Printed Information Innovation Packaging color Color plays an important role in a potential customers decision making process, certain colors set different moods and can help to draw attention. One good example of successful use of color psychology is in the Apple iPod advertisements; they use simple tri tone color schemes of black, white and a bright background color. The bright background color is to give the advertisement a fun feel and the contrasting white on black is to focus attention. C:UsersFamilyDesktopimagesCACPIYHU.jpg Packaging Material Any material used especially to protect something- packing, wadding. Consumer can change its decision regarding Packaging material. High quality Packaging attract consumer then low quality Packaging. The first packages used the natural materials available at the time: Baskets of reeds, wineskins (Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology. Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century. Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane over wraps and panels on cartons, increased processing efficiency and improved food safety. As additional materials such as aluminum and seve ral types of plastic were developed, they were incorporated into packages to improve performance and functionality. So packaging material have strong have with buying behavior. C:UsersFamilyDesktopghfgdhg.png Font Style The font style of Packaging grabs customer attraction. The up gradation of IT technology have support this feature. The successful companies have best practices of the font styles. They hire specialist in composing which create mind blowing and attractive font styles. The attractive package has innovative font style. So we can say that there is relation between font style and buying behavior Design of wrapper The overall design also plays a vital role in attracting the consumer. Mostly the children of 10-18 years are so sensitive to the design of wrapper. The companies try their best to create attractive design of packaging C:UsersFamilyDesktop69897540hg8.jpg Printed Information Container or wrapper of the product is serves a number of purposes like protection and description of the contents, theft deterrence, and product promotion. The labels on packages are important components of the overall marketing mix and can support advertising claims, establish brand identity, enhance name recognition, and optimize shelf space allocations. The consumer can change his decision on the basis of information printed on the packaging. Mostly in Merchandises and daily FMCG the consumer can perform evaluation on the basis of printed information. C:UsersFamilyDesktopf.jpg C:UsersFamilyDesktopyudj.png Innovation Innovative packaging may actually add value to the product if it meets a consumer need such as portion control, recyclability, tamper-proofing, child-proofing, easy-open, easy-store, easy-carry, and non breakability. Manufacturers today strive to have packaging that maintains the key equities of the brand, has stand out appeal on the retailers shelf, and is sustainable but with lower production costs. The customer can adopt product on the basis of its innovative packaging, which shows the relation between buying behavior and innovation of packaging C:UsersFamilyDesktopgreener-packaging.jpg C:UsersFamilyDesktopgh.png RESEARCH APPROACH AND METHODOLOGY RESEARCH METHODOLOGY TYPE OF RESEARCH The type of research conducted is descriptive research after taking into account the research problem, aim of paper and the requirements for information needed. Type of investigation is correlated because the variables already exist. RESEARCH DESIGN Quantitative research approach is implied in this study. For this purpose a self administered questionnaire was designed. Customer survey was conducted by sending questionnaires to randomly selected customers for collection of data for statistical analysis. The questionnaire covered the basic content to facilitate achieving goal of the study at its best. RESEARCH INSTRUMENT Questionnaires were used as an instrument for data collection and the data is collected in two ways: Personal survey in university and shopping malls and meet male and female respondents and by meeting to household women. By emailing the questionnaire to the respondents, they filled the questionnaire and then emailed back. The instrument is in the form of closed ended questionnaire. Answers were recorded in the Likert five point scales. Packaging Characteristics is measured as: Highly Important Important Neither Important nor Unimportant Unimportant Highly Unimportant DATA COLLECTION METHODS PRIMARY DATA The main tools used in this research for collecting primary data include questionnaires which were filled general public. SECONDARY DATA The main tools used for collecting secondary data for this research include published articles, journals and other sources available on the Internet. SAMPLE DESIGN SAMPLING UNIT For the purpose of data collection the site selected for this study includes general consumers from which the data has been gathered. The general public include both males and females; students and working people with different classes. The age distribution which is used for this research was in five ages slabs: 20 years or less 21 years to 25 years 26 years to 30 years 31 years to 40 years SAMPLING METHOD The sampling technique used in this study was convenience sampling method. SAMPLE SIZE The sample size taken in this research is n=200 i.e. total numbers of respondents was 200; both males and females with different classes. SAMPLING PROCEDURE The method of sampling was random sampling. ANALYSIS PROCEDURE After setting the sample size, site, the tool for data collection, various analyses were done using statistical data analysis package SPSS 14.0. BUDGET TIME SCHEDULE RESEARCH STAGES TIME COST Research proposal approval 1 week __ Secondary data approval 3 days __ Questionnaire development 1 week __ Questionnaire pretesting approval 2 weeks Rs.500 Questionnaire printing 1 day Rs. 700 Questionnaire filling 2 weeks __ Data processing and analysis 4 days __ Final report compilation 5 days Rs.700 Final report printing binding 3 days Rs. 1200 LIMITATIONS A few limitations narrowed the scope of this research: Sample size was large so it took me time to get the questionnaires filled. The  respondents  personal  bias  may  be  another  factor, which is uncontrollable Many respondents did not actively participate in the research. Respondents did not read the questions carefully. Experimental method of research could not be used due to budgetary and time constraints. DATA ANALYSIS AND HYPOTHESIS TESTING Q1) Packaging influences me to buy a particular product or brand? PURPOSE: The purpose of this question is to find how many people filling out this questionnaire are influenced by packaging of a product or brand Response Format: It is a Grid type question No. of respondents to answer this question: 200 No. of responses generated: 200 QUESTION1 NO OF RESPONDENTS PERCENTAGE Does packaging influence you to buy a particular product or brand? STRONGLY DISAGREE 14 7.0 DISAGREE 26 13.0 NEUTRAL 19 9.5 AGREE 117 58.5 STRONGLY AGREE 24 12.0 TOTAL 200 100.0 CONCLUSIONS: 12% of the respondents strongly agree to this point 58.5% of the respondents agree to this point 9.5% of the respondents are neutral 13% of the respondents disagree. 7% of the respondents strongly disagree HYPOTHESIS TEST OF QUESTION 1 Ho: à Ã¢â€š ¬ à ¢Ã¢â‚¬ °Ã‚ ¥70% (70% or more respondents are influenced by packaging of a product or brand) H1: à Ã¢â€š ¬ DATA: n = 200 x = 70.5 à Ã‚  = x/n = 70.5/200 = 0.3525 Confidence interval=95% Level of significance  Ã‚ ¡ = 5% or 0.05 Tabulated Results: Z tabulated = Z Ã‚ ¡ = Z 0.05 = -1.64 (-Z in Left tailed test) Test Statistics: Critical Region: CR = Where,  Ã‚ ³p  Ã‚ ³p  Ã‚ ³p =  Ã‚ ³p = 3.24 And, Putting the above values in the formula: CR = CR = Z calculated = = 0.54 Zcal = 0.54 Conclusion: As CR = 0.54> -1.64 That means Z calculated > Ztabulated,  Ã…“we accept the claim that 70% or more o

Kidney Stone Formation Due to Patients’ Lifestyle

EPI 602 INTRODUCTION TO HEALTH RESEARCH Research Proposal RESEARCH PROPOSAL | PART A STATEMENT OF PROBLEM, RELEVANCE & FIELD APPLICATION The kidney is an amazing organ. It makes urine and helps to control your blood pressure. It also keeps your bones strong and healthy, and controls manufacture of red blood cells. However, this organ is challenged with many diseases and complications. Thus, my Research Project is based on one of the most common problem: S KIDNEY STONE FORMATION A RESULT OF PATIENTS’ LIFE STYLEThere has been an increase in the number of kidney stone cases at Diagnostic & Specialist Medical Centre [DSM Centre, 2 Lodhia Street, Nadi Town] recently. Based on the records for the Year 2012, a tremendous increase in the number of new cases diagnosed with kidney stones was noted. Kidney Stones are increasingly becoming common health condition at DSM Centre Clinic. Therefore, this Research Project seeks to find out if kidney stone formation is just a medical complicati on or a result of patients’ lifestyle.Over a million people worldwide are diagnosed with Kidney Stones every year . . . PAGE 1 RESEARCH PROPOSAL | PART A STATEMENT OF PROBLEM, RELEVANCE & FIELD APPLICATION WHERE IS THE PROBLEM OCCURING? Kidney Stone Disease is a worldwide phenomenon. For this project however, my research is based on patients attending DSM Centre, Nadi. WHO IS AFFECTED BY THE PROBLEM? Generally both genders and all age groups are affected. My sampling will be constrained on patients attending DSM Centre, aged 30 – 50 years.Upon completion, this research project will reveal, whether lifestyle of patients [aged 30 – 50 years visiting DSM Centre] contributes to kidney stone formation. WHAT SOLUTIONS HAVE BEEN CARRIED OUT TO ERADICATE THE PROBLEM? WERE THEY SUCCESSFUL? Patient education and awareness programs in health centres and hospitals are implemented to inform the public about the condition and its consequences. However, with the increasing num ber of cases, indicates that these methods have not been as successful as intended.Through this research, numeric data will be obtained and analyzed to validate the above statement. RELEVANCE OF THE PROBLEM TO NATIONAL OR LOCAL ACTIVITIES: This research is relevant to the Programs administered by the Kidney Foundation of Fiji, who continue to raise public awareness aganist kidney diseases. The revelations from this project will substantiate their worthy cause. Never before Kidney Research has been so important! PAGE 2 RESEARCH PROPOSAL | PART A STATEMENT OF PROBLEM, RELEVANCE & FIELD APPLICATION FIELD APPLICATION OF THE PROPOSED RESULTSThe research result can be used in further awareness programs with evidences and recent figures relating to kidney stone formations and their causes. VARIOUS METHODS OF AWARENESS PROGRAMS CAN BE USED SUCH AS; KIDNEY FOUNDATION OF FIJI JOURNAL CLUB MEETINGS Results from this research can be sent to Kidney Foundation of Fiji in support of their awarenes s programs. DSM CENTRE WEBSITE Presentation of this research paper in Journal Club meetings will encourage medical professionals within the vicinity to join in the awareness program.MEDICAL CONFERENCES The entire research document can be uploaded on DSM Website for online readers. DSM NEWSLETTER Presentation of this research paper in Medical Conferences will encourage medical team nationally to participate in the awareness program. JOURNALS Publishing this research paper in form of an article in the DSM Newsletter â€Å"Your Doctor† will serve as introductory information to patients. POSTERS & BROCHURES Publishing this research paper in form of an article will provide first hand information to readers, thus creating awareness.SOCIAL HUB The results can be tabulated and diagrammatically illustrated in posters and brochures placed in the waiting area of the clinics and hospitals for patient awareness. With tremendously revolutionizing digital world, Facebook pages and Twitter l inks can be created for this research paper to obtain maximum audience and hence awareness. New era . . . new challenges . . . new approach! PAGE 3 A Research on Patients’ Lifestyle Robin Rohnil Kumar S019059 | BMIS – DFL College of Medicine & Health Sciences Fiji National University

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HRM in Oman - Free Essay Example

Sample details Pages: 5 Words: 1586 Downloads: 2 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? Introduction HRM or human asset is a significant resource for any organization to function effectively to maximize benefit. HRM is progressively getting to be critical with the evolving financial, demographic, budgetary and political scenarios, which are always showing signs of change (Deadrick and Gibson, 2009). There are two key ideas, which have been derived from HRM to be specific, (SHRM) strategic human resource management and (IHRM) international human resource management. Don’t waste time! Our writers will create an original "HRM in Oman" essay for you Create order SHRM constitutes of the HR practices overall strategic directions of the organization to enhance the competitive advantage of the firm. Similarly IHRM is just as critical because of globalization, it influence each part of the business from monetary, social, political, cultural, technological and legal perspectives (Wright and Snell, 1991). Convergence theory: It is a theory by (Kerr et al. 1960) that the methodology of industrialization moves all the nations towards the same political and economical framework as other nations. Everybody in his or her HRM policies could apply the methodology of universal truthà ¢Ã¢â€š ¬Ã¢â€ž ¢. These perspectives were seen as best fit in the late 1960s, they have been debates over time as they over-simplified the methodology and chiefly concentrate just on the industrial improvement. Convergence ideology is true in many perspectives; the Japanese management theory spread crosswise over countries regardless of geographical locations and most as of recently the idea of lean production. Benchmarking is another ideas, which are adopted by majorly the majority of the organizations globally. The above infers that the organizations converge around these ideology or they would be at a competitive disadvantage. These practices are not constrained at a firm level however worldwide and are readily transferred. Analysis of national effects: A ton of research is in progress to examine the applicability of various theoretical HRM models, which apply globally. Each one model has been addressed on its universal acceptability. A large number of the organizations are in a dilemma, which is the best-fit HR practice or methodology for their firm to succeed. (Boxall Purcell, 2000) The best-fit methodology is focused around general perspectives and articulations, in the matter of how the HR practices ought to be alongside the adoption of local and cultural difference to the organizations success. The best fit or the internationally acc epted models are built exceptionally with respect to American views and beliefs. (Klenert Manfredi, 20017). Disregarding the socio-cultural, organizational goals and objectives of Omani Firms. Oman is a part of a GCC (Gulf Cooperation Council), (Saudi Arabia, UAE, Kuwait, Bahrain, Qatar and Oman) country. Majority share of the GCC nations particularly Oman has different factors, which are different compared with those of US and other developed countries. As per (Pudelko, 2006) there is a wide socio-economic contextual factor difference between countries. He looked at HRM practices of USA, Japan and Germany. In his study he presumes that USA and Japan practices are very different from that of Germany. Thus it is very difficult or too impossible to standardize the management process in culturally diverse nations. These elements restrict the MNCs to efficiently standardize their HR practices. Enormous cultural and institutional difficulty in various countries is the prime limitatio ns for convergence. Taking a close look at the models it is extremely clear that the American model is exceptionally dominating while then again Japanese model is defensive and German model is focused around continuous change in the process. Taking a gander at all the variables it is sure that it is difficult to say which model of HRM will be best for Omani firms and beat all the provincial and socio-logical components. Therefore not union or unadulterated dissimilarity is the answer for the issue. Pudelko (2006) contends that there requirements to be a center way in the middle of merging and uniqueness as opposed to looking at the two posts. HRM model for national level of Oman: With a populace of 3.92 million (Ministry of National Economy, 2014) Oman is the third biggest nation in Arabia commercially exporting oil since to 1967. Gross domestic product (GDP) of the nation fundamentally depends on the export of oil. Omani firms depend vigorously on workforce from different nations, which constitutes very nearly 54% of the workforce in the nation. The majority of which are on a short-term contract enduring a year or two max. Thus it becomes hard for the organizations to attain that employee commitment which is required for overall development of the firm. In a study by (Al-Rajhi et al. 2006) agrees that the HR framework in Oman plays a crucial part in cultural and work adjustments of these contract workers to enhance their productivity and well being. To cut down reliability on foreign workforce Oman has received an Omanization arrangement under which organizations can just utilize Omani individuals. This can differ from sector to sector. This administration activity meets expectations extremely well for the Omani individuals however not for the companies, as they limit the skills, which can be acquired for having a competitive advantage. It is without the doubt known that socio-contextual elements are essential for Middle Eastern nations. As per (Abed, 2003) Dominating Public division, slow political reforms, underdeveloped financial market, inappropriate exchange rate and high trade limitations are the significant five reasons recognized which back off the financial advancement among different reasons. (Looney, 2003) alternate reasons incorporate high unemployment, less contribution into worldwide economy, absence of privatization arrangements and high reliance on oil. There is likewise an uncertain political environment in the nation and weak corporate culture. (Talib 1996; Abed, 2003). Middle Eastern nations have been making a conscious attempt to move towards privatization mainly Oman among them. Oman changed its work laws meet ing the worldwide rules and signed FTA with USA in 2006. These are little steps Oman is taking to move towards global acceptance. A lot has been debated and argued about management theories and organization environment for the Arab region; Arab environment is distinct and needs special attention. (Ali, 1995) feels that due importance needs to be given to Arab culture to develop any management theories. Talking about national culture (Anwar, 2003) brings to perspective that there is a wide difference in the culture of USA and Oman. American companies adopt and change their management and HR policies to suit the cultural demand of Oman. In numerous other research studies it is discovered that to be successful in Oman organizations need to comprehend and consider the culture and political issues of this nation. The nation has a remarkable effect of Islamic principles, Islamic standards of administration and Islamic work ethics on human resource administration. (Budhwar and Mellahi, 2006) In Oman Islamic elements are fundamentally consolidated in the HRM model. Such values are not constrained to organizational level; the government considers religious impacts when making new policies besides other factors, for example, culture, economic conditions, political ideology and legal system. Global factors: Worldwide or as known as global Human asset administration is an integration of management, which includes developing, employing, forming strategies, diverse culture, service and rewarding human assets in international organizations. It has operations in different nations dealing with subsidiaries and business expertise along with managing people. International organizations have their own particular set of administration and business style. With their own particular set of theories the managers cant disregard the international impact of their work, some of which are converging as well as diverging in a way. Because of these components administrators need to focus on elements, for example, diversity and globalizations in dealing with their workers. All these components help managers plan for changing global business environment. Due to globalization managers are hiring people from distinctive contrasting backgrounds taking up with customers and stakeholders from diverged cultura l orders and social backgrounds. It is crucially vital for organizations to employee people from different culture so that the customers can relate to them and affect the relationship in a constructive manner. An impact of globalization on human assets management is the requirement for organizations to comprehend and apply the laws of a country to their specific business. The government sets out various tax and work laws that organizations working in Oman must follow; yet there may likewise be federal laws that apply to organizations that work in diverse states or distinctive nations. Selling items in Oman, for instance, may imply that an organization needs to force a Value-Added Tax differing from state to state on its merchandise. From this perspective Oman is diverging on the basis of VAT (Value added Tax). Employing people at different locations might have to follow different regulations on the minimum wage permitted by law, tax remittances or working hours. Understanding these laws is crucial to the organizations in light of the fact that any breach of regulations will have a severe effect not just on the business finance but additionally on its reputation. Trade Unions: As per Ministerial Decision 570 of 2012 propagating the formation, implementation and registration of trade associations, labor unions and common federation of Oman labor unions (the à ¢Ã¢â€š ¬Ã…“2012 MDà ¢Ã¢â€š ¬Ã‚ ) a labor union can be shaped by any private company with the employee strength of 25 or more and, once listed, has a self-regulating legal identity. Notwithstanding having no less than 25 members, a trade union is qualified for enlistment after having other documents stated in Article 5 of the 2012 MD. Form a convergent perspective Oman and many other countries have the similar concept of trade unions. By the look of it we can say that it is converging. On the contradictory Oman is diverging in this context as they have a minimum requirement of 25 people to form a trade union while other countries have their own minimum requirement and pre-requisite differing from that of Omanà ¢Ã¢â€š ¬Ã¢â€ž ¢sà ¢Ã¢â€š ¬Ã¢â€ž ¢ laws and regulation.